10 Effective Email Marketing Tips Small Businesses Can Use Excerpt:
Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips.
But how you present this information makes all the difference between people engaging with your company and them scrambling to add your email address to their spam list. To find out more about what organizations should know in order to best represent their brand, we asked a panel of Young Entrepreneur Council members to share their top email marketing tips.