We all know the popular mantra, “The customer is always right!” But how do we know whether our company’s customer service really meets our customer’s needs? Having good customer service can set you apart from your competitors, but sometimes, it’s difficult to know what’s working and what’s not. Fortunately, there are a few tried and true tricks that are sure to improve your company’s customer service. Here are 5 ways for improving customer service within your organization:
Deliver on time
Nothing irks a customer more than receiving a product after the agreed upon due date. Even a day or two after just doesn’t work. It leads to customer frustration, and is a sure cause of customers taking their business elsewhere. If you do nothing else, make sure your agreed upon due date is one you can meet, and then be on time.
Add a personal touch
While you can often cut costs by communicating with customers via automatic emails or online forms, most customers appreciate a personal touch that lets them know that you are doing your very best to get them the service they desire. This might mean something as simple as answering phone calls in person or more elaborate such as meeting face-to-face. This is why Safeguard has consultants in key locations across the country. We know how important building one-on-one relationships is to understanding our client’s business requirements and how we are best suited to meet their goals and objectives.
Establish support systems
Support systems are clear instructions that help employees navigate customer service issues both as they’re happening and before they arise. These include written strategies for dealing with common problems, chain of command structures for directing questions employees cannot answer, and more. By establishing support systems, you’re ensuring that every employee has the means to manage any problem a customer brings to them.
Provide better customer service than your competitors.
By committing yourself to providing better customer service than anyone else in your industry, you ensure that your customers have a great experience with you — and are therefore unlikely to take their business elsewhere.
Meet regularly with employees who deal directly with customers.
These are the employees who are the face of your company. Your customers will judge your overall customer service based on the friendliness and helpfulness of these individuals, which means it’s important to meet with them regularly to talk about what’s working and what’s not. You can then use this information to make adjustments in your company’s overall customer service strategy.