Articles

As states begin to restart their economies, the reopening of retail stores and restaurants will be a key catalyst. In normal times, “reopening” meant restocking, tidying up, and turning the lights back on. Business owners will face a completely different retail landscape post-pandemic and must take steps to adjust accordingly. With an estimated 630,000 retail […]

In marketing, the term “touchpoint” is used to define any interaction a customer has with your business. Some of these touchpoints might be obvious, others less so. It is an important concept to understand because all these touchpoints added together equals the customer experience. Each touchpoint indicates an interaction with your business or brand. Each […]

In 2008 the country experienced a financial crisis that had a major economic impact. People could no longer afford high-end vacations or new car purchases. Driving the need for low cost alternatives. It’s how multi-billion-dollar companies like Uber & Airbnb were born. Today, business owners are faced with new challenges and questions brought on by the coronavirus pandemic. How will […]

As you continue to navigate through the COVID-19 pandemic and changes to your business, cost-cutting has likely been one strategy you’ve already implemented. It’s important to stay in front of customers during these challenging times, so it’s important to find a balance between cutting costs and maintaining your presence in the market. Here are 5 […]

From promises of healing elixirs to email scams, the uncertainty of the Coronavirus pandemic has proven to be a breeding ground of exploitation and misinformation. When every news cycle brings more fresh concerns and shifting timelines, it is important for people and business owners to have clear facts and resources to help them navigate a […]

It’s a challenging time for everybody. Sadly, these times of vulnerability are when scammers often prey on victims. We’ve identified and answered some of the key questions you should ask to protect yourself. 1. What’s PII and why is it so important? PII stands for Personally Identifiable Information, often financial or medical information. Beware of […]

Under the Families First Coronavirus Response Act, all private employers with fewer than 500 employees, plus certain public employers, must display a new federal workplace posting. The poster summarizes the new emergency paid leave law that is in effect until December 31, 2020. It further explains the circumstances under which employees qualify for immediate paid […]