COVID-19 shelter in place orders and social distaining behaviors have sifted consumer buying behaviors online. This makes it more important than ever that businesses can be found when customers search for them.
As a business owner, there is a good chance you already have a website. But having a website doesn’t magically create new customers. There is work that needs to be done before your website delivers leads or sales. Part of that work is setting up your website to take advantage of the power of internet search engines.
Search engines like Google and Yahoo have become some of the main tools consumers use to help them make purchasing decisions. When a product or service is needed, most people perform a handful of internet searches with hopes of finding what they’re looking for. By implementing a search engine optimization (SEO) and search engine marketing (SEM) plan, you can help potential customers realize that it’s your business they need.
You may be familiar with the terms SEO and SEM. But what you may not know is that they both play key roles in driving traffic to your business website, and ultimately generating business. These days, getting potential customers to visit your website is vital. More website visits lead to more people requesting information such as price quotes and more people making purchases or scheduling a service appointment.
The trick is knowing how to use SEO and SEM in a way that makes sense for your business. This guide will provide you with the SEO and SEM basics, along with the tips, tricks and best practices you need to help your business website thrive.
(Canadian customers – download here)