More and more businesses have shifted to working remotely to abide by the sheltering in place orders and social distancing behaviors set in place by the COVID-19 pandemic. Routines changed to online overnight, making social media more important than ever to stay connected with customers.
More than 71 percent of U.S. internet users accessed social media at least once per month. That number is important for three reasons:
- There’s a good chance you and your business are already on social media. That said, you may not be utilizing social media to its full potential.
- That number represents just how huge the social media audience is. For a business owner, that means there are loads of potential customers using social media on a regular basis. There’s no reason not to make sure these users can interact with your business while they’re on social media.
- The number of consumers active on social media is only going to grow — so if you’re not taking advantage of social media, you’re missing out on opportunities for increased sales, extended word-of-mouth and business growth.
Not sure where to start?
This eBook takes a detailed look at social media basics and offers tips on how to make the most of social in a way that works for your business. As your social media playbook, it’s a resource to turn to when looking for ideas on what to post, understanding which social networks to use and how to make sense of the entire social media landscape. Social media is here to stay. We’ll help you use it to its full potential.
(Canadian customers – download here)