Getting your website noticed requires search engines, social media, and a little creativity. If you want your website to be a lead generation tool, and you should, then you need to drive traffic to it. We have the tips you need to make sure your website makes an impact and helps grow your business. Here are 5 things you should do to get your business website noticed.
Search Engine Optimization
Increase both the quality and quantity of traffic to your website from organic search results with the help of search engine optimization (SEO). SEO is a vital component to your website’s success. Utilizing specific keywords and content throughout your website will be the primary way you succeed at SEO.
SEO needs to be planned properly to catch the attention of the right people. Start by doing some keyword research to find which words and phrases you should be using. Be specific about your product or service to ensure that you are only attracting traffic that actually wants what you are selling.
Other tips to improve SEO include optimizing your page to load quickly. Make sure that you are sizing your photos for the web to ensure they don’t slow down your website. Consider revisiting your site’s navigation and internal links structure. Make sure that customers can find what they are looking for once they are on your website so that they don’t leave quickly.
Another way to leverage SEO is to have more pages on your website. More pages mean more opportunity to fill your site with meaningful content. The more pages you have published, the more opportunities you have to get your site noticed. However, don’t make the mistake of starting a blog just for the extra pages. Customers visit blogs because they are looking for helpful information or advice. Use your blog as a resource for your potential customers and provide them value by demonstrating your expertise.
Gain additional exposure by combing SEO with SEM (search engine marketing). SEM requires a small monetary investment but can really increase your online exposure. SEM mainly happens through ad purchases and pay-per-click campaigns. The primary benefit is that you’ll quickly get in front of a large audience and gain instant visibility.
Online directories are an easy way to drive traffic to your website; you just have to sign up. These directories do all the work of getting people to their website, which you can then link to your website. Include a link to your website in your directory profile to make sure you get noticed. Start by creating accounts in these online directories:
- Google My Business
- Google Maps
- Facebook Places
- Bing Local
- Yahoo Local
- Better Business Bureau
- Angie’s List
Listing your business on search engines, maps, social media, and directories can significantly impact your online visibility and overall growth. When customers perform a Google Maps search for a service you provide make sure you’re on the map. Continue to monitor and maintain your online directory listings so that the platforms correctly point people to your business.
Promote your website through your social media pages. Post shareable images and information that create a snowball effect of reposts. Ask conversation-starting questions to get your online community engaged. Research and use popular or custom hashtags in your social media posts to track conversations and engagement.
Direct people who ask questions on social media to your website for answers. Join LinkedIn and other networking groups to interact with potential customers. Each social media channel will have unique ways to promote your website. Ensure your website has a presence on the biggest social media platforms including Facebook, Twitter, LinkedIn, and Instagram.
People aren’t just searching for content online, many people search strictly for images. Some are searching online for inspiration, some for information, and others just for a laugh. If you are sharing high-quality photos of your products or services, make sure they are optimized to rank in an image search.
You can prep images to rank by
- Choosing an appropriate file name
- Keeping the file size small to reduce load time
- Adding captions
- Using alt text and title text
Provide Good Service
Get noticed by providing excellent customer service. When you have a satisfied customer, don’t be afraid to ask them to leave you an excellent review. Happy customers are usually more than willing to share their experience online. The more positive reviews you gather online, the more likely people will be to notice and visit your website. Many online review sites allow customers to sort search results by the number of positive reviews, which means that your online reputation is important.
You can also harness good word of mouth through influencers, bloggers, or micro-influencers. Reach out to them for a feature on their blog or mentions on their social media channels. Contact influencers who are already reaching your target audience. Consider the possibility of a symbiotic relationship where both sides help one another to reach a broader audience.
Promote your website anywhere you can. Include it in your email signature, on business cards, flyers, invoices, even receipts. The more eyes you get on your URL, the more people you’ll see visiting your website. At Safeguard we have the marketing experts you need to get your business website noticed. Contact us today to learn how Safeguard can help you build the website traffic your business deserves.