Whether your print promotional materials are going hand to hand or into a mailbox, you want to make sure that they speak to your company’s values and give the best first impression possible. A first glimpse at your postcard, booklet, or business card should give customers a clear sense of what they can expect from you, as well as pique interest and be pleasant to peruse. A first impression is like a first date: it does matter, and can make or break whether someone cares to look your way again. Here are five of our best products that will make your first impression shine.
Best Promotional Promotional Products
Mail is not only a frugal and practical marketing solution, it’s in vogue. Not only do people still love receiving interesting mail, people are now more likely to report a positive interaction with direct mail over digital. And a savvy paper campaign can be an effective bridge to online interaction. See what your company can do with the humble postcard! You’ll do even better if you:
Keep to the point. It’s a small platform, and brevity is the soul of wit.
Tell the truth with design. If I think at first glance your postcard is from a friend and then realize it’s sales, I might not only chuck it in the bin, I likely won’t trust your business. You’ve got enough of your own virtues to sell. Lean on them. Make your pitch. Tell the simple truth.
Quickly lead to more. A postcard is not the place to trot out your vision to change the world. (Though we know you have one!) Your logo, design, and tone should already be doing the heavy lifting of showing a customer who you are. Lead right away to a website, video, online store, or discount, and deepen the relationship.
Whether circulating in the community or in a handy location in the office, flyers are a quick solution for expanding on information while still taking in at a quick glance. People open mail because it captures their attention and they are seeking an immediate reward. People taking a flyer want quick-reference, practical information. When designing a flyer, wording needs to be concise and the layout should be easy for the eye to follow. If you do this, you’re letting a customer know you’re relevant and respectful. Most people looking at a flyer are looking selectively, and not to leisurely peruse, and your goal is to make it easy on them. And once you’ve done that, that’s when you can get that “wow” factor in there, too.
There’s a lot more you can include on a flyer than on a postcard, but one key way to impress is to allow for some white space. It’s like allowing for breath in a conversation. No one likes first dates who talk the whole time. A little blank space, minimal images–these show confidence, class, and leave room for a customer to want to know more.
#3: Brochures and booklets
From client meetings to sales calls to waiting rooms, brochures and booklets give you a chance to make your larger story compelling. While postcards and flyers should stay snappy, this kind of first impression involves the art of the (literally) “unfolding” narrative. Who are you uniquely? What do you offer, not just immediately, but also in the long run? This is that moment on the first date when your life story and your goals start coloring the conversation. A customer looking through a brochure or booklet starts planning the future with you in mind. Particular products and services get a real chance to speak here, as you broaden a customer’s imagination for what a relationship with you might mean.
#4: Business cards
This is by far the most personal of your promotional products, and from day one, the one you can’t do without. This tiny card includes you, your company, and your relationship to clients in a single gesture. Your character is embedded here, too. At a very brief glance, your card can tell someone whether you mean business, have a sense of humor, are casual or more strictly professional, whether you are solid and traditional or edgy and innovative, and more. All the principles of good design are here in microcosm, except that every small choice stands out all the more. The color, shape, and texture of the cardstock, the font, the embossing–all these details will be all the more intimately attended to because of the miniscule platform.
But business cards aren’t just designed to impress–their function is an act of outreach customers and potential partners universally appreciate. There’s something about holding someone’s name and number in your hand that can’t be duplicated in any other medium. An elegant, articulate business card is appreciated, it gets saved, and it gets used.
#5: Bold impressions
With print technologies improving every day, don’t be afraid to experiment. Paper can be die cut into a number of interesting shapes to reflect your aesthetic and ethos as a company, and to catch a customer’s eye. Explore unique folding techniques for your paper and curate an experience for customers while also sharing information. From elegant, creative booklet solutions to promotional cards with three-dimensional aspect, play with the shape, cut, and fold of your paper to see how you can add something fresh to the already great first impression you’re set to make.
Every day, Safeguard provides successful and innovative print marketing solutions to industry pioneers and leaders just like you. Reach out today to connect with one of our experienced consultants who would love to help you make your perfect first impression.