Your company’s logo is more than just a place mark. It’s the image your clients associate with your work. It’s often the first impression of your company to new customers. In many ways, it’s the face of your company.
Which means: whether you have a strong logo, a mediocre logo or a poorly designed logo, it can make a big difference in your company’s overall appearance and success.
But what makes a great logo? It’s not so easy to whip up a creative image that captures your company as a whole, but there are a few key ingredients that help any logo stand out from the rest. If you don’t have a logo, our Safeguard Design Services team can make it happen with a few simple steps. When developing a logo for Safeguard customers, these are a few things we keep in mind
1. Think about the brand.
The best logos are introductions to the brand, entry points, so to speak, that catch the eye and say a lot about the brand as a whole through a simple image. That’s why we always lead customers through a series of questions about the brand and company goals, as well as basic questions about desired style and colors for the logo. Understanding the brand is key to creating a logo that’s representative of what your company does as a whole.
2. Consider the colors.
Which leads us to our next key ingredient for a successful logo: consideration of the best colors to use. People associate different colors with different meanings. For example, the color green is representative of growth, prosperity, and instruction, while the color pink brings to mind joy and frivolity. The colors you incorporate into your logo will cause certain feelings and associations to emerge, which is why our designers carefully consider color options before creating your logo concepts.
3. Simpler is better.
The best logos say a lot with a little. They are simple symbols associated with a powerful brand. Your logo should be interesting, but not so complex that customers sit there scratching their heads in puzzlement over it. A simpler logo will also be more flexible in the future. Most logos change over time, going through stylistic updates as tastes and trends change. You want a logo that’s recognizable in its many forms, one that is both striking and flexible. One that works well in a variety of media, such as print and digital.
4. Ultimately, the brand makes the logo.
While a great logo can catch the eye of a potential customer, ultimately it’s your brand, and the product or service you’re selling, that will retain customers. Iconic logos aren’t instant overnight successes. They’re recognized over time if the quality of the service or product is equally viable.
Need help designing a logo?
Let us help you! Our creative design team is standing by to help you create the best logo for your brand. We’ll ask you some basic questions about your company and discuss stylistic directions, colors, and imagery, then create a logo that follows all of the best branding strategies. Give us a call!