Salespeople make hundreds and thousands of phone calls each week. Success, however, isn’t measured by how many phone calls are made. Rather, the success of those phone calls comes down to knowing how to reach the decision maker. The trick is that reaching the decision maker can be a difficult … [Read more...]
Does Advertising Really Lead to Sales?
Sometimes, it's hard to determine whether an advertisement directly relates to a sale. But this wine company rocked the boat with a new way for determining the efficacy of their ads. It's this kind of creativity and innovation that make the difference in a brand. Check out their … [Read more...]
Here’s Exactly What to Do When You Don’t Understand an Assignment from Your Boss
When you receive a confusing assignment from your boss, rather than freeze up, take a deep breath and follow these steps. This will keep you from looking foolish AND help you make a good impression on him or her. Excerpt: There are (at least) two ways to make a fool of yourself in front of your … [Read more...]
4 Ways to Rethink Business Card Design
Even in this modern age when more people are moving away from print toward digital communication, certain print products remain essential. Among them? Business card designs. Whether you’re running into a potential client at a conference, talking with customers at a trade show, or sharing about your … [Read more...]
A Good Deal on Tri-fold Brochures!
We’ve all seen them. Small tri-fold brochures are everywhere -- in envelopes in your mailbox, on display racks at hotels, and lying around on coffee shop tables. Why are these brochures so ubiquitous? They’re low-cost, easy to distribute, and -- most importantly -- effective marketing tools. Why … [Read more...]
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