Business Solutions, Services & Supplies
A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how the following key areas of logo design come together to provide a visual experience that sets your business apart from the competition. It’s as simple … [Read more...]
In the world of marketing, color is a key consideration for all visual materials. Corporate marketers spend thousands of hours and millions of dollars evaluating the psychology of color and marketing, for everything from the order buttons on the company’s website to the card stock for … [Read more...]
Consistent, recognizable brands have something in common. They all adhere to a style guide. Your brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials. This key document helps your company communicate consistent visuals and … [Read more...]
Creating a new logo can be some of the most fun you have when rebranding, or when building a brand for the first time. A logo is the visual summary of what you want your business to stand for. But what makes a brand logo truly great? Going from the simple shape to the evocative icon doesn’t happen … [Read more...]
How much does your logo really matter in the grand scheme of things? It’s just a small image, right? Can it really make a difference? As it turns out, yes. Logos do matter. Corporations that positively express their company’s mission through their logos have higher customer commitment and … [Read more...]