Safeguard Consultant Digital Marketing Network
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Consistent, recognizable brands have something in common. They all adhere to a style guide. Your brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials. This key document helps your company communicate consistent visuals and … [Read more...]
Creating a new logo can be some of the most fun you have when rebranding, or when building a brand for the first time. A logo is the visual summary of what you want your business to stand for. But what makes a brand logo truly great? Going from the simple shape to the evocative icon doesn’t happen … [Read more...]
How much does your logo really matter in the grand scheme of things? It’s just a small image, right? Can it really make a difference? As it turns out, yes. Logos do matter. Corporations that positively express their company’s mission through their logos have higher customer commitment and … [Read more...]