July 26, 2017 By Marketing Readiness Survey “Business has only two functions — marketing and innovation.” ― Peter F. Drucker Is Your Company Marketing Ready for 2018? Take this quick survey and discover: Your best opportunities for improvement in 2018. What you need to do to become a better marketer next year. How your strengths and weakness stack up against your competition. For each question below answer either: 1 – Working Well; 2-Neutral; 3-Needs Improvement We have a marketing strategy that aligns our business goals with marketing activities 1 - Working Well 2 - Neutral 3 - Needs Improvement We market new products to existing customers 1 - Working Well 2 - Neutral 3 - Needs Improvement We have an effective lead generation system. 1 - Working Well 2 - Neutral 3 - Needs Improvement We are doing a good job at online (email/social/search) marketing. 1 - Working Well 2 - Neutral 3 - Needs Improvement We use promotional products effectively to keep our brand in front of our audience. 1 - Working Well 2 - Neutral 3 - Needs Improvement We have a good logo and tag line that communicate our value proposition. 1 - Working Well 2 - Neutral 3 - Needs Improvement We have a unique selling proposition that helps us stand out in the market place. 1 - Working Well 2 - Neutral 3 - Needs Improvement Our brand image is consistent across the website, brochures, and any other customer/prospect facing materials. 1 - Working Well 2 - Neutral 3 - Needs Improvement Marketing tactics are generating new business from new customers. 1 - Working Well 2 - Neutral 3 - Needs Improvement Our customers know about all of the brands/products we offer. 1 - Working Well 2 - Neutral 3 - Needs Improvement Our marketing department places equal time and effort on customer retention as lead generation. 1 - Working Well 2 - Neutral 3 - Needs Improvement Receive a complementary copy of your analysis:Name First Last Company Email IndustryMilitary/DefenseRetail StoreConstructionManufacturingEntertainmentProfessional ServicesBusiness and IndustrialComputers and ElectronicsSoftwareFinanceFood and BeverageInternet and TelecomEducationReal EstateNon ProfitTravel and LeisureOtherHave someone contact me about my marketing needs. Yes No HiddenReferring Agent Email Δ