Color is one of the most powerful tools for enticing and engaging customers. Color affects your mood, evokes emotion, and communicates information that goes beyond words. Consider this fact: warm colors like red, yellow, and orange can evoke a sense of safety and comfort or a sense of anger and range, depending on how they’re used. Or consider this: 80 percent of people are more likely to remember what they on read full-color printing rather than when it’s printed in ordinary black and white.
Full-Color Printing is a Powerful Tool
If you use it to your advantage, your business can reach a broader audience and convey a more focused and impactful message with full-color printing. But in order to use color well, you need a reliable marketing partner who understands your business. That’s where Safeguard can help. Not only do we offer a wide array of products, we also understand the psychology of customers and have expert knowledge in full color printing. We can help your print products stand out and look professional. This could make the difference between your promotional products being read — and your promos being tossed in the trash.
Wondering where to start? We recommend these five strategic business promotions that take good advantage of full-color printing:
- Direct mail postcards.
Direct mail postcards are especially strategic these days because unlike digital newsletters or social media promotions, they aren’t competing with the hundreds — no, thousands — of other advertisements online. Rather, they appear directly in a customer’s mailbox with only a few pieces of old fashioned mail to compete for attention.
- Announcement banners.
Have an event coming up? What about a giveaway? A special promotional? Advertise it with a colorful banner that stands out from the crowd.
- Informational brochures.
Informational brochures offer more space for content than basic postcards, and if designed according to your brand with a targeted customer base in mind, they can be a highly-strategic form of promotion.
- Business cards.
You could have a plain old black and white business card. Or, you could stand out with a colorful logo, creative format, and unique paper. We highly recommend the latter.
- Stationery and letterhead.
Don’t forget stationery and letterhead! Simply printing your stationery and letterhead in color encourages customers to remember you over any other brand.
The best thing of all: full-color printing is cost effective!
Thanks to increases in modern technology, full-color printing is not only an effective marketing tactic, it’s also affordable. We would love to help you reach your audience and convey a successful message through a full-color print marketing campaign. Give us a call for a consultation and we can provide you with additional information about our wide array of print services.