Your “new normal” probably feels anything but “normal.” During uncertain times, it’s often the nation’s small businesses that bear the financial brunt of the circumstances. Even in the best of times, with a healthy economy, most small businesses are watching every cent and being as fiscally … [Read more...]
What You Need to Know: Small Business Contingency Planning
When health emergencies or natural disasters strike, it’s only natural for many small businesses to feel nervous. Anxiety and uncertainty surround these types of unforeseen events. While you may feel that there are many elements out of your control, there are steps you can take to minimize the … [Read more...]
From Nordstrom To Zappos: The 10 Elements Shared By All Great Customer Service Cultures
From Nordstrom To Zappos: The 10 Elements Shared By All Great Customer Service Cultures Excerpt: In the time I’ve spent working with or studying those companies with truly outstanding customer service cultures (such as Nordstrom, USAA, Southwest Airlines, The Container Store, Zappos, L.L. Bean, … [Read more...]
What Is a Brand?
What does a prospect think of when he or she hears your brand name? That answer is your brand. It is more than a name, a design, or a symbol, it is the feeling your business evokes. Your brand is everything the public thinks they know about your business, the way it is perceived by those who … [Read more...]
Top Boards Do These 4 Things Differently
Top Boards Do These 4 Things Differently Excerpt: Reviewing financial statements, audit activities, and compliance activities are all part of the work required of board members to keep the company running on the right path. But the most successful boards do far more than this, focusing on more … [Read more...]
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