Business Solutions, Services & Supplies
Every day, potential customers in your community are searching online for businesses like yours. Are they finding your website? These searchers are more likely to click on the first few businesses that appear on a search engine results page. So it makes sense that one of your search engine … [Read more...]
No business is too small for a website. But creating and maintaining a website can be daunting: How do you know what to put on your website? What color should the buttons be? What does “SEO” mean? Focus on these questions you should be asking about your website. Whether you have … [Read more...]
In the world of marketing, color is a key consideration for all visual materials. Corporate marketers spend thousands of hours and millions of dollars evaluating the psychology of color and marketing, for everything from the order buttons on the company’s website to the card stock for … [Read more...]
When conducting online research, consumers use local search terms to find everything from seafood restaurants in their area, to nearby gyms, to child care providers that are close to where they work on local Google search results pages. To attract local customers or clients, businesses must take … [Read more...]
Not only do marketing professionals need to walk the walk, keeping up with the latest trends and news, but they also have to talk the talk. Communicating clearly with vendors, your sales team, and your marketing contacts means you have to know what you’re talking about. If you don’t have a handle … [Read more...]