Business Solutions, Services & Supplies
What Leads to Bad Brand Experiences? Avoid negative interactions. excerpt: Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and 1,000 employees of … [Read more...]
5 Tactics to Drive Website Traffic That Aren't SEO: See why it's in your best interest to explore other ways of increasing site traffic. Excerpt: 1. Start guest blogging. Guest blogging on other websites achieves several goals. Firstly, it adds a boost of PR and improves your credibility as an … [Read more...]
Three Paths for Surging Ahead of the Competition: What can apply to your own business? excerpt: his article is part of an occasional series from leading voices about key issues facing marketing today. Think of the companies that dominated their industry despite hordes of competitors: What did they … [Read more...]
Six Steps To Achieve Digital Marketing Excellence: Start with a strategy. Excerpt: 1. Start with a strategy. Determine where you are right now and evaluate what you need in order to get to where you and your client want to be. Establish a vision and validate your priorities. Create a roadmap and … [Read more...]
Competition for customers is fierce, and branding is the key to differentiating yourself from the competition. Brands are built through the consistent delivery of the brand promise through all customer touch points. Branding is more than just creating a slogan and a logo that people will recognize … [Read more...]