Have you made any business-related New Year's resolutions? Sticking to them might be hard. Here are a few ways to hold on to those resolutions through all of 2017. And Happy New Year from all of us at Safeguard! Excerpt: If you’re an entrepreneur, you’ve likely made a New Year’s resolution to grow … [Read more...]
Mastering the email campaign ecosystem for effective marketing
By following a few "best practices" for your emails, you can significantly increase your marketing reach and impact. But learning the rules of how to write a great email can be a little daunting. Here's a look at a few best practices to follow, including understanding how spam works, knowing what … [Read more...]
Good Customer Service Is About Keeping Your Promises!
When a customer purchases your product, you are essentially promising them that the product will work. Hopefully, most of the time the product does work. However, from time to time the product may fail to work, perhaps because it’s broken or perhaps because the customer simply does not understand … [Read more...]
10 Simple Ways to Transform Your Invoices into Marketing Machines
Your invoices don't have to be boring and old business requirements -- they can be a tool for marketing! Here are ten simple ways to use them to your advantage, including to announce a new product or service offering, share a “raving” customer testimonial, and more. And if you're looking for more … [Read more...]
Looking Ahead at the Top Marketing Trends for 2017
The New Year is just around the corner, and we at Safeguard have been hard at work considering the upcoming marketing trends for 2017. While predicting marketing trends in a rapidly developing technological age poses challenges, knowing what’s likely can help business leaders and entrepreneurs stay … [Read more...]
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