Good company culture is a magnet for talented employees. When employees have a good working environment, employee morale is high, company performance is improved, and employee retention rates are increased. The way that you treat your employees is often reflected in how your employees interact with one another and how they approach customers, which means that good company culture extends far beyond the workplace and adds to your brand’s identity. For all companies, creating a positive workplace culture will help you boost effectiveness and efficiency for everyone. Company culture all starts at the top, so here are four ways to improve yours.
Have a Common Vision
As a leader, learning how to share your vision with those who work for you is integral to good company culture. Sharing your vision is a positive way to motivate employees with your optimism. At the same time, it’s also important to show a clear understanding of any obstacles or challenges you might be facing, as well. It’s important that you share your vision for both the near future as well as long-term goals. Having a common vision will help employees remember that they are part of a larger picture.
When employees see the vision and understand how all the pieces fit together, they become collaborative and cohesive while sharing a sense of purpose.You can also take steps to make your vision collaborative from the beginning by bringing together as many people as possible to provide input. Consider holding a regular brainstorming session where employees from various departments can provide input. When employees feel like their opinion matters, they will be more motivated at work, and your company culture will become pervasive throughout every department. It’s one of the keys to creating an organization that thrives.
Communicate with Your Employees
Sharing your company vision is just one of the ways good communication affects company culture. It’s important that you establish relationships with employees built on mutual trust, and the best way to do that is by having regular communication. You might send out a monthly newsletter or hold quarterly update meetings. As a leader, you should know what values are most important to your employees and see if your company culture aligns with the ideals. You can’t expect your company culture to thrive if you don’t seek input from your employees.
When you are having regular communication with employees, whether that is weekly, monthly, or quarterly, you will also be more likely to offer clear expectations for them. Some tasks can be personalized, and employees can find a flow that works best for them. However, other tasks might require that employees adhere to a more rigid set of expectations. Regardless of the task, communicating roles and expectations clearly and effectively can help avoid many problems. In order to foster good company culture, the communication should be happening both ways. In addition to receiving clear expectations, employees also need to feel that they can raise ideas and that they will be listened to.
Lead from the Front
The most effective managers always lead by example. Your employees need to be able to look at you and see a genuine passion for the work that you do. If you are merely punching a clock, they will notice. To keep a team motivated and engaged, it’s important to have a strong leader at the front. Both consistency and reliability build trust in employees.
Leaders know how to support and mentor their team members, helping them to realize their full potential. Offer employees awards for outstanding achievements, celebrate work anniversaries, invest in professional training courses, or give away promotional products to boost morale. Make sure your employees can see the intent behind your actions, as you work to embody the company values throughout your time at the workplace. When everyone is performing to their best ability, the whole company is elevated, driving the culture forward.
Don’t be Afraid of Failure
Fear of failure could be holding back great ideas. Fear of failure is a natural instinct, but a culture of fear makes employees less likely to share their ideas. When employees are busy being worried about what others might say, they often leave their valuable insights and contributions left unsaid. On the other hand, employees who work in a culture with no fear of failure feel empowered to bounce ideas around. New ideas generate new practices, help business adapt to changing climates, and push projects along.
Taking risks can feel difficult for leaders. They are used to following the rules and playing it safe. Exploring new ways of thinking could lead to exciting new possibilities for your business.
Companies can be propelled forward by their company culture. Employee performance and customer perception of your business are all founded by it. At Safeguard, we know that company culture is formed through the personality, actions, and work of the people on your team. Safeguard is North America’s leading network of full-service marketing and branding professionals. By combining powerful solutions with personalized support we are committed to helping businesses reach their goals. Contact us today to get started.