When you send an invoice, you’re sending a document that’s sure to be read. That means invoices are an excellent opportunity for promoting your brand to individuals already interested in your business. By incorporating these five tips, you won’t miss out on the chance to use your invoices as a marketing tool.
1. Add your logo.
Anything sent to customers should include your logo. A logo reminds customers who you are and what you do. It’s a visual representation of your business. Be sure to include it on your invoice!
2. Use color.
While it’s important to be tasteful when designing the look of your invoices, a pop of color always attracts the eye. Incorporate the company’s main colors to add interest and reinforce the brand in the eyes of your customers.
3. Include social media icons.
These days, if you’re not on social media, you’re missing out on an enormous opportunity to connect with customers. In emailed invoices, include your social media icons, like your Twitter handle or a link to your Facebook page, where customers can go to learn more about your company, as well as follow your latest news.
4. Share a positive customer testimonial.
Customers pay attention to positive (and negative) reviews. By sharing a short, punchy review on your invoice, you’re reaffirming your validity as the leading provider within your market. When a customer thinks about your business later on, they’ll remember that review and use it to decide whether to purchase a product or service from you.
5. Thank your customers.
A simple thank you at the end of your invoice is a tasteful way to sign off. Customers like businesses that are personal, and including a thank you in your note is an easy way to convey your kindness and gratitude.
Want more tips for effectively promoting your business?
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