6 Trends That Are Driving E-Commerce Growth Excerpt:
Trade shows and exhibitions offer a massive range of benefits; they equally demand a considerable amount of focus, budget, and commitment.
E-commerce sales have continued to grow against brick-and-mortar sales in every country recorded, with the fastest growth taking place in emerging markets, where increasing mobile phone ownership is redirecting consumers online. Meanwhile, consumers worldwide are turning away from cash – the global share of transactions carried out in cash has fallen from 89% to 77%in the past five years, according to a 2018 McKinsey report. Investment in e-commerce is a pretty safe bet.
That’s not to say that e-commerce businesses should remain complacent. “Being on top of e-commerce trends is pretty key,” said Alberto Gil, co-founder of both Hockerty and Sumissura, two online made-to-measure clothing retailers.
This also means staying on top of old developments, like implementing a mobile website. “You need to develop one version, test it and keep iterating it,” Gil said. “These developments are not static projects. They change along with users and technology.”
We’ve identified six developments to keep an eye on: