How can businesses cut through the noise and make an impact with their marketing? The answer is by mixing print marketing with digital marketing and getting the maximum value from both. Though it may not seem like it, print and digital marketing really are the perfect match. If you play to the strengths of each medium, you’ll see for yourself how well they can work together. While one of the most effective ways to market with print is through direct mail, providing potential customers with a digital catalog is a great way to market digitally. Discover how to achieve marketing success by combining the best of print marketing with the best of digital marketing.
The Best of Print Marketing
The power of print remains strong. Postcards, window decals, and banners are all incredibly effective at grabbing a customer’s attention. The tactile experience of holding something physical can connect a customer to a brand in a way that makes it more memorable. By displaying consistent branding on business cards, envelopes, and invoices, print marketing helps you build credibility with your audience. Print marketing can even push you creatively, helping you to consider how your design translates across different types of media.
Whether you own a brick-and-mortar storefront or operate an Internet-based company, print marketing can help you reach more customers. Customers trust print marketing. In fact, over 80-percent of people have said they trust print ads in magazines and newspapers. One of the greatest examples of stores continuing to leverage print media is print catalogs. Catalogs drive profits through their convenience. Shoppers can note the items they want and then order, either online or by phone when they’re ready. You could even start with a brochure or booklet. Your Safeguard advisor can help suggest design and print ideas for your business.
The Best of Digital Marketing
Not only are more people online than ever before, but they are spending an average of 11 hours each day connected to Internet-enabled devices. Digital marketing is an incredibly efficient way to communicate with customers. It’s no wonder digital marketing is so important to businesses. Nearly all adults check their email daily, and a majority report that they prefer to receive commercial communications via email. And those emails work, as half of online consumers made a purchase as a result of an email marketing message.
Digital marketing has the added bonus of creating a wealth of data for businesses. Digital marketing makes it simple to send personalized marketing emails or targeted ads and track customers through the purchasing funnel.
Print and Digital Marketing are Better Together
While print and digital marketing can each be great on their own, their real strength shines when they work together. Businesses will see the most benefit when they drive and track consumers from print to digital and from digital to print. Combining print and digital marketing efforts will allow you to reach a wider demographic, as it engages multiple generations of consumers. The combination also supports your brand voice. Customers will recognize your brand more quickly when they have seen it in both print and digital formats.
How can businesses achieve this crossover traffic? Build bridges between print and digital media, and track your crossover traffic with these ideas:
- Drive print traffic online – Include QR codes or personalized URLs on postcards, brochures, and even business cards. Incorporate CTAs that encourage consumers to visit your social media page or website for more info. Use the data to discover when or where consumers are interacting with your printed materials.
- Drive digital traffic offline – use your social media page to promote a sign-up form where followers can receive a free mailer. You get the benefit of pre-qualifying your leads because they had to take action to express interest, and you’ll see a better ROI to your mailer.
Just remember, in order to successfully execute your combined digital and print marketing mix, it’s important to keep everything consistent. Graphics, colors, and wording should all feel like they’re coming from the same brand, whether customers encounter them in print or online. Consistency will make each marketing piece more memorable and tie it to your company and your brand.
Your Safeguard advisor has the local expertise and service to bring you everything you need to be successful, both online and offline. We know how to help you connect with customers and stay competitive. Contact us today to discover all the ways Safeguard can help you build your business.
Key Takeaways
- Print marketing can connect a customer to a brand in a way that makes it more memorable.
- Digital marketing is an incredibly efficient way to communicate with customers.
- Customers will recognize your brand more quickly when they have seen it in both print and digital formats.
- Your Safeguard advisor has the expertise and service to bring you everything you need to be successful, both online and offline.