It’s the first day of fall! Kick off the new season with these fall promotional tips!
Here are ten ideas to get you started:
- Focus on Fall Themes:Decorate your business in traditional autumn colors, and spread that theme to your website, social media and printed ads. The reds, yellows and oranges of fall naturally command attention, so use the autumn palette to draw eyes toward specific items you want to promote in your store. Print seasonal shopping bags that spread your fall-themed message all around town.
- Celebrate the Classic Autumn Holidays:Halloween and Thanksgiving are the two main holidays that fill the stretch between summer and Christmas season. Take advantage of the fact that these holidays are on customers’ minds by offering special promotions centered around Halloween and Thanksgiving themes. Offer trick-or-treating at your store on Halloween or give away special customer appreciation gifts at Thanksgiving time to create an instant holiday tie-in.
- Delve Into Lesser-Known Fall Holidays:Move beyond the holidays everyone knows and start making a point to promote lesser-known fall holidays such as National Coffee Day (September 29)and the end of Daylight Savings Time. If your business has a unique cultural angle, you might also want to introduce your community to related fall holidays from a different culture, such as the Chinese and Vietnamese Mid-Autumn Festival or the Hindu Festival of Lights.