These days, consumers are barraged with an average of 5,000 advertisements per day. This might seem like a gross overestimation, but consider that almost everywhere we look we’re faced with advertisements. At the gas pump, we see advertisements on the payment screen. When we turn on the radio during our commute to work, advertisements blare from our car speakers. As soon as we log onto the Internet for a simple Google search, dozens of advertisements appear! Within hours, even minutes, consumers experience hundreds of messages.
Brand Awareness is Critical for Success
Developing a strong brand awareness, or the ability for large numbers of consumers to distinguish what differentiates your business from all the rest, can help you stand out. In fact, we would go so far as to say that brand awareness is essential to the success of any business. Without it, your advertisements blend into the rest of those 5,000 ads — just like a wallflower blending into wallpaper.
Standing out requires investing time and money into your brand awareness, but it doesn’t have to be overwhelming, nor does it have to break the bank. Start with what you’re comfortable doing. Think about what makes your business unique, and develop a marketing plan that is an extension of that uniqueness.
If you can afford it, work on developing a marketing plan to increase your brand awareness with marketing experts you trust. You don’t have to market your business all by yourself. There are experts (like our Safeguard consultants!) who study marketing and branding for a living. Rather than focusing your time and energy on becoming a professional marketer, we can help you focus your brand and engage with customers through the appropriate media channels. At their best, these advertisements should reflect your brand and target customers most likely to be interested in your products or services.
If you develop your brand awareness creatively and thoughtfully, the millions of advertisements in the world can become a blessing. There’s a lot of mediocrity out there, and if you shine in the midst of all that noise, customers will zero in on you fast!
Want professional help developing your brand awareness?
Look no further! At Safeguard, we specialize in developing innovative marketing solutions that target customers and increase brand awareness. A Safeguard consultant can help you with marketing, print product design, and more. Contact us for a consultation!