When putting together an effective marketing plan, it’s important to keep in mind seasonal topics and trends that potential customers care about. Creating content that centers around holidays can boost traffic to your website and purchases of your products and services. Want help developing an integrated marketing plan? Safeguard consultants can help you design an effective campaign that keeps seasons and holidays — and so much more — in mind.
Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes surrounding specific seasons and holidays — particularly those that are relevant to their products and services.
For example, with Google Trends, we can see interest in the term “Valentine’s Day gifts” spikes, unsurprisingly, around Valentine’s Day:
Interest begins building in early January and then drastically falls off after Valentine’s Day, around February 16. Websites that sell Valentine’s Day gifts would surely want to be aware of and prepared for these periods of boosted interest.
Of course, taking advantage of these surges in interest requires ongoing work throughout the year. You need to launch your link campaign long before a holiday to reap the rewards when interest peaks.
At Page One Power, we often have prospects contact us asking to start a link campaign one month before a major holiday, in hopes of securing more traffic and conversions. We have to explain that the campaign would be better served preparing for next year, because one month is not enough lead time to make a meaningful impact on their brand’s visibility.
Read More Seasonal and Holiday Link Building | Marketing Land | http://mklnd.com/2pROIiQ