Brand Building is a Strategic Tool: 5 Brand-Building Lessons.
1.) Tell your story, not someone else’s.
It’s easy to forget what makes your business special, if you’re constantly comparing the identity and success of your business to other companies online. Building a brand comes down to doing the work. Focus on your products and services, and authentically tell the story of what you do. That’s the best place to start. “You become a tastemaker by doing what you do and doing it well,” Williams shared….
Read More | 5 Brand-Building Lessons From Two Self-Made Creative Entrepreneurs | Forbes | https://bit.ly/2ArO0kq