Increase your brand visibility with these tips from the pros!
1. Consider Your Audience Persona
Experiential marketing can be an excellent way to connect with your audience, but it isn’t always the best strategy for everyone. Before you dive right into it, consider who you’re trying to reach, where they will be receiving information and how best to connect with them. There’s often a gap between what you think your audience wants and what they actually want. – Twila Grissom, Acorn Digital Strategy
2. Do Your Own Research Experiential marketing is not a new concept, but the applications and uses of it are. If you are going to sink good marketing money into experiential, then make sure you understand how people want to experience marketing. The idea is to give the consumer enough content so they can picture themselves a part of your brand. Facebook Live, Snapchat ads, 360 and dynamic content are just a few examples. – Omar Jenblat, BusySeed
Read more | 15 Tips To Increase Your Brand Visibility With Experiential Marketing | Forbes | http://bit.ly/2ob22zj