Business success takes work. You might make the best pizza on the planet, but you can’t expect lines out the door the first time you flip on the open sign. There may be a musical called, “How to Succeed in Business Without Really Trying,” but, in the real world, business success rarely happens overnight, and it usually involves a lot of effort. If you want the best chance for success, you need to know your market and discover your niche.
Niche marketing is about discovering what people are already buying and create a product or service that fills that existing need. Choosing a niche is the biggest hurdle faced by most entrepreneurs. The great thing is that the solution to the problem might be as simple as ordering a pizza. Niche marketing is about meeting the demands and expectations of a target market.
Best Selling Niches
Do you know your niche? The first step to discovering your niche is to take a look at the most profitable and steady, niche markets. Not every niche will compliment your business. Go through the following list of some of the best selling established niches and figure out what meshes well with your product or service.
Personal Finance: People need help in managing their money and securing money for important expenses. Credit scores, mortgage refinancing, debt relief, and personal loans are all needs consumers are looking to fill. Consumers want to increase their income and get back in control of their spending.
Pets: With all the ‘Dog Mom’ bumper stickers out there, it’s easy to say that people love their pets. In fact, many pet owners spend more on their pets each year than they do on themselves. Pet owners are shopping for everything, from pet food to pet toys to pet health treatments.
Health and Fitness: Losing weight and getting in shape isn’t a trend or niche that’s going anywhere. Preoccupation with physical appearance has been around for centuries. From supplements to weight loss programs and diets to exercise programs, consumers are always looking for the next product or service to help them achieve their goals.
Another part of the health and fitness niche is herbal remedies, detoxing, and gluten-free products. Consumers are looking for products that support them in living a healthy lifestyle. This niche also includes alternative health books, information products, coaching, and more. Don’t forget beauty products. Looking younger and more attractive is a goal for many people.
Relationships and Dating: Relationships are always going to matter to consumers. Being in a relationship is often one of the biggest commitments a person will make during his or her lifetime. That commitment level makes people more than willing to pay for help in finding and maintaining their relationships. This niche includes online dating, books on dating, books on better communication, and books on building strong relationships.
Home Security: More and more families are looking at how secure their home really is. Home monitoring software and hardware, video doorbells, Wi-Fi security camera systems, and lighting systems are many of the products and services found in this niche. A sub-niche for home security consumers are looking for is emergency preparedness services. Not everyone is expecting the apocalypse, but hurricanes, tornadoes, and other natural disasters are real concerns many consumers are facing.
Other best-selling niches include self-improvement, gadgets and technology, languages, babies, learning a musical instrument, and subscription boxes. For the most part, these niches aren’t trendy. The reason they are steady best-sellers is that they appeal to people’s deeply-held wants and desires.
Get Started With Niche Marketing
How do you want to start the new year? Maybe you don’t want to wait for the new year, what about the new week? It’s never too early or too late to start setting goals. If you want to have the best chance of success, it’s a lot easier to go after a proven market that already exists.
Remember that choosing a niche doesn’t mean reinventing the wheel. Successful businesses are about relationships, and the best niches are ones where you’re solving a problem for somebody. You don’t need every customer; you just need the right ones. Once you figure out a way to help people with their problems, then you are on your way to the best year ever.
At Safeguard, we are here to help you find everything your business needs to run and grow. From online marketing and office supplies to promotional products and business checks, you can count on us for the products, services, and advice that make managing your business easier. Contact us today to get started.