Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. This video was done on the eve of the launch of the seminal “Think Different” advertising campaign. On this video, Jobs explains: “Marketing is about values. It’s a very complicated world – it’s a very noisy world. And, we’re not going to get a chance to get people to remember much about us – no company is. So we have to be really clear about what we want them to know about us.”