Hiring effective, qualified employees can be challenging. As this business owner points out, employees are your greatest asset. Hiring the right ones can make all the difference. Here are a few strategies that can help you during the hiring process:
As a business owner, employees are your greatest asset. I set out to build a company that everyone wants to work for, and have personally taken ownership of our hiring process to make it happen. A focus on keeping employees happy is not very common in the blue-collar construction industry, as many employers rely on the idea that simply having a job is good enough. But if you want to be the best in your space, you must have the best people working for you.
Unfortunately for my industry, with people increasingly drawn toward desk jobs comes a decline in those who are learning trades like carpentry. Therefore, we have a smaller and smaller talent pool, and have to focus even harder on securing top talent. But this is relevant for any industry: You want those people who’re going to defend and fight for your company on a day-to-day basis.
Pay is definitely an important factor for attracting the best, but I’ve also ended up toe-to-toe with monster companies that had significantly more money to spend on hiring. I had to be creative. No idea was too crazy, and the following strategies are what worked best.
Test Different Mediums for Job Postings
When tackling this challenge, I first had to find the job posting channel that yielded the most qualified applicants and the best return on investment (ROI). I put myself in a prospective carpenter’s shoes and went searching online for “carpentry jobs,” “construction jobs,” etc. I noticed that one website in particular showed up in both organic and paid results significantly more than others.
This website had a pay-per-click model to show sponsored postings. I started posting jobs and advertising with them, but I still needed to try out other ways to post so I could compare.
I thought about traditional methods, since construction has a lot of traditional-minded people that needed to see my posting. Newspapers were the obvious idea, but I didn’t like being unable to track how many people saw the job posting. What if it was just another listing thrown in with a thousand others — would it be worthwhile?
Read more 3 Hiring Strategies That Can Help You Find More Qualified Candidates | Forbes | http://bit.ly/2n23F0B