Competition for customers is fierce, and branding is the key to differentiating yourself from the competition. Brands are built through the consistent delivery of the brand promise through all customer touch points. Branding is more than just creating a slogan and a logo that people will recognize … [Read more...]
How Do Brands Become Iconic? Understand what makes your brand special
How To Become an Iconic Brand? Understand what makes your brand special. excerpt: Humans will attach meaning to anything. Three years ago, Soon Yu saw an up-close example through the eyes of his five-year-old son. Yu took his family on vacation to Lake Como in Lombardy, Italy. Within days, his son … [Read more...]
Why Your Business Needs a Brand Consultant
Big businesses aren’t the only ones who need to worry about branding. Branding is about all the ways that your business interacts with customers, which means it’s something businesses of all sizes need to pay attention to. Think of branding as the lifeblood of your business. After all, branding is … [Read more...]
Give a Good First Impression with Custom Printed Envelopes
An envelope will always be the first thing a customer sees, but it should never be the last. A bland presentation can fail to grab a customers attention, or, even worse, deter interest in your company. While a custom envelope may seem like an unnecessary cost, it’s important to use any technique … [Read more...]
How Branded Stationery Can Boost Your Business
Make sure your message displays authority and accountability by sending it on branded stationary. When you use your business stationery to deliver a message, everything is spoken under your company’s banner. Branded stationery is what separates the more detail-oriented companies from the ones who … [Read more...]
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