Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
5 Reasons Good Customer Service Is Essential for Success
It’s often tempting to skimp on quality customer service in order to cut costs. It often requires hiring extra employees to field questions, creating additional protocols for dealing with customer-related issues, and taking the time to study what, exactly, your customers need in order to have a good … [Read more...]
Tackling Workers’ Mental Health, One Text at a Time
With the intent of reducing the cost of untreated mental health issues in the office, many companies are turning toward "telemental" health services, which involve using apps on cell phones to connect employees with therapists, so says The Wall Street Journal. At Safeguard, we know the importance of … [Read more...]
4 of the Most Popular Ecommerce Trends in 2016
When it comes to ecommerce, sales and marketing trends can change on a dime. To keep your business up-to-date, you need to be on the constant watch for changes. Luckily, we’ve put together this list of four of the most popular ecommerce trends happening over the past year. Keep your company current … [Read more...]
9 Tips for Growing a Successful Business
Starting and running a business is hard. While success probably won't come overnight, here are a few tips that will make the whole process a lot easier. And if you're looking for additional help getting your business up and running, consider making a consultation with a Safeguard strategist today. … [Read more...]