Email marketing provides an incredible return on investment (ROI). It is a high-impact, but low-cost, way of delivering your marketing message to current customers along with prospects. In 2017 there were approximately 3.7 billion email users, by 2022 that number is expected to be 4.3 billion. That … [Read more...]
How to prepare for a presentation
Don't be nervous: How to prepare for a presentation Excerpt: 1. Create a thesis. If someone were to ask you, "What's this presentation about?" you should be able to summarize your answer in a concise sentence or two. If you stumble through your explanation or ramble, you're thinking too broadly. … [Read more...]
How to Reach Decision Makers on the Phone
Salespeople make hundreds and thousands of phone calls each week. Success, however, isn’t measured by how many phone calls are made. Rather, the success of those phone calls comes down to knowing how to reach the decision maker. The trick is that reaching the decision maker can be a difficult … [Read more...]
Build Customer Trust With Content Marketing
Build Customer Trust With Content Marketing excerpt: Trust is a scarce commodity for companies and other organizations in 2018. Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. News organizations have experienced a rebound, with new journalism … [Read more...]
Effective Ways to Sell More with Invoices
One of the most important financial documents that business owners can perfect is invoices. You already know invoices are necessary for getting paid, but you likely aren’t using them to their full potential. Invoices can be a powerful way to promote and market your business. While a customer is … [Read more...]
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