Business Solutions, Services & Supplies
Over the last few decades, more and more organizations have been switching to open-book management, believing it to be a financially smart move. But what, exactly, is open-book management? And how do you know whether it’s the right choice for you? What Open-Book Management Is Essentially, open-book … [Read more...]
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. This video was done on the eve of the launch of the seminal "Think Different" advertising campaign. On this video, Jobs explains: "Marketing is about … [Read more...]
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock … [Read more...]
We all know the popular mantra, “The customer is always right!” But how do we know whether our company’s customer service really meets our customer’s needs? Having good customer service can set you apart from your competitors, but sometimes, it’s difficult to know what’s working and what’s not. … [Read more...]
Every business has its milestones along the road to success. An anniversary, a new location opening, hitting a significant sales goal or commemorating the retirement of a founder. Download our Milestone Marketing Guide to learn how to leverage milestones into promotions that will help you … [Read more...]