Sticking with trusted marketing experts might seem wise, the truth is outside voices can offer new perspectives that wouldn't be seen otherwise. That's why more and more companies are choosing to hire more marketing experts from the outside to take a look at their marketing strategy. This approach … [Read more...]
Does Advertising Really Lead to Sales?
Sometimes, it's hard to determine whether an advertisement directly relates to a sale. But this wine company rocked the boat with a new way for determining the efficacy of their ads. It's this kind of creativity and innovation that make the difference in a brand. Check out their … [Read more...]
4 Ways to Attract Millennial Customers to Your Business
There’s no denying it: millennials are a major demographic with high buying power. They’re also challenging to market products toward, unless you’re a millennial yourself, know a few or utilize millennial marketing. The word “millennial” is tossed around a lot these days -- on the news, all over … [Read more...]
Digital Marketing Changes Quickly: Trends To Watch This Year
Live video streaming, augmented reality, and virtual reality are some of the unexpected digital marketing trends becoming more and more popular this year. At Safeguard, we keep up with the latest marketing trends. These can change quickly, though. Here are the latest: Excerpt: Digital marketing has … [Read more...]
Marketing with Full-color Printing
One of the most important considerations when marketing a business? How to stand out from your competitors. Marketing your brand with full-color print products captures attention and leaves a lasting impression. That's why we recommend investing in full-color print products like these: … [Read more...]
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