With the advent of the Internet and social media, it’s easier and cheaper than ever to market your business digitally. By purchasing an ad in a relevant newsletter or website, sharing aesthetic photos of your brand on Instagram, or posting about your products on Twitter or Facebook -- you’re … [Read more...]
4 Ways to Attract Millennial Customers to Your Business
There’s no denying it: millennials are a major demographic with high buying power. They’re also challenging to market products toward, unless you’re a millennial yourself, know a few or utilize millennial marketing. The word “millennial” is tossed around a lot these days -- on the news, all over … [Read more...]
Digital Marketing Changes Quickly: Trends To Watch This Year
Live video streaming, augmented reality, and virtual reality are some of the unexpected digital marketing trends becoming more and more popular this year. At Safeguard, we keep up with the latest marketing trends. These can change quickly, though. Here are the latest: Excerpt: Digital marketing has … [Read more...]
Marketing with Full-color Printing
One of the most important considerations when marketing a business? How to stand out from your competitors. Marketing your brand with full-color print products captures attention and leaves a lasting impression. That's why we recommend investing in full-color print products like these: … [Read more...]
Sending Bitmojis to Co-Workers—What Could Possibly Go wrong?
Sending Bitmojis to Co-Workers—What Could Possibly Go wrong? Creating a bitmoji -- or a personalized cartoon that looks like you -- can be a lot of fun. And some employers are using their bitmojis to interact creatively with customers and employees. But bitmojis can be easily misinterpreted. What to … [Read more...]
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