Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
5 Reasons Good Customer Service Is Essential for Success
It’s often tempting to skimp on quality customer service in order to cut costs. It often requires hiring extra employees to field questions, creating additional protocols for dealing with customer-related issues, and taking the time to study what, exactly, your customers need in order to have a good … [Read more...]
Some Tips on Job Security in the Robot Age
Many workers fear the looming automation of their jobs. This isn't a new threat -- it's one that's been around for centuries -- and it doesn't have to fill workers with anxiety. Tom Davenport, a management professor at Babson College and co-author of the new book "Only Humans Need Apply" explains … [Read more...]
8 TED Talks On How We Make Choices
Why are some choices harder than others? Are we in control of our decisions? These are questions that not only affect your daily life, but also the lives of your employees and customers. Find out more through these TED talks, and then, consider scheduling a consultation with a Safeguard strategist … [Read more...]
5 Creative Ways to Use Social Media to Innovate Your Business
These days, it seems like every small business owner uses some form of social media to promote his or her business. But not all of us know how to use social media well, and even those of us who are committed to using social media in innovative ways often get burned out using the same old tactics day … [Read more...]