These days, just about everyone is on social media. Twitter, Facebook, Instagram, Snapchat — you name it, and your customers are probably using it. Which means for your business to reach the highest number of potential customers it can, you’ll need to use social media as a marketing tool.
This can be daunting! But don’t fear. Safeguard has put together a how-to guide on social media marketing for businesses that covers everything from how customers use social media to developing a strategy that works for you.
Some of the additional topics covered in Your Guide to: Social Media Marketing for Business includes:
- Why and how your customers use social media
- What you can do to connect with them and offer them value
- How you can put it all together with a step-by-step tactical plan to use social media to grow your business
And if you’re looking for a taste of what’s inside, here’s an excerpt from the eBook:
The ultimate goal of social media marketing should be to generate interactions with individuals who are ready to buy. Depending on your business offerings, many consumers do not want a heavy “pitch” over social media. It’s about establishing a relationship on line and then transferring that to a sale when they are ready to make a purchase.
While each consumer, across all age groups, is unique with different needs, behaviors and knowledge, social media marketing offers you the opportunity to connect with a greater audience early in the sales process, and help you manage and qualify leads. This way you are concentrating your “real world” efforts on who are ready to buy. They will also be more likely to buy from you because of the relationship established through your social media interactions.
Before you begin to market to consumers using social media you first need to understand the differences between the leading platforms and which consumers are using them.