Good Customer Service Starts With Your Company’s Culture. Here’s How to Build a Remarkable One
Excerpt:
Now, you can’t deliver great customer service unless your team is trained on how to do it. And truthfully, this is where so many companies fail. They know they need to “serve their customers.” They know they need to take care of them, help them, educate them, etc. But they struggle to know how–and worse, the leaders of the company have no real idea how to integrate customer service into the fabric of their team.
But here’s something I encourage all entrepreneurs to internalize: if the company leaders don’t understand how customer service works, and demonstrate it on a daily basis, then it will be impossible for the rest of the team to follow.
So, how do you create a company culture that delivers remarkable customer service?
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