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From Our Blog
Learn Why Branding Is Important in Marketing (11/13/2018) - The Importance of Branding: What Should a Brand Do? Excerpt: What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding […]
Lead Generation Mistakes To Avoid (11/12/2018) - Is traffic slipping through your fingers without converting into leads? For many businesses, the key to making sales is to first generate leads. Businesses often struggle with getting enough leads to feed their sales team. Or a business might have plenty of leads, but they’re not good leads, and the sales department is having trouble […]
Worried That Your Brand is Getting Stale? (11/8/2018) - Worried That Your Brand is Getting Stale? See How These 4 Iconic Companies Turned Their Stale Brands into Superstars: excerpt: McDonald’s Remember when McDonald’s was considered an unhealthy fast-food choice for those who weren’t keeping a close eye on their cholesterol or their waistlines? After the documentary Super Size Me showcased the negative effects of the restaurant chain’s fattening foods, McDonald’s […]
4 Ways to Stand Out in a Saturated Hospitality Industry (11/6/2018) - The competition in the hospitality industry can be fierce, but you shouldn’t feel discouraged. Instead of casting your dream aside and trying to seek out an untapped market, think of a saturated industry as a sign that there is lots of opportunity in the market. You need to focus on making your business stand out […]
Brand Building is a Strategic Tool: 5 Brand-Building Lessons (10/25/2018) - Brand Building is a Strategic Tool: 5 Brand-Building Lessons. Excerpt: 1.) Tell your story, not someone else’s. It’s easy to forget what makes your business special, if you’re constantly comparing the identity and success of your business to other companies online. Building a brand comes down to doing the work. Focus on your products and […]