6 Marketing Trends To Help You Budget For 2018

The New Year is upon us! Keep these Marketing trends to help your budget in mind as you craft your 2018 marketing goals.

Excerpt:

Ah, the greatest time of year: The leaves have been changing colors, Starbucks is rolling out all its highly anticipated fall and winter drinks, your neighbors are hanging up their holiday lights, and, of course, marketing leaders are crafting their annual budgets.

It’s always important to look back on the past year’s performance, but you’ve also got to look ahead to major trends affecting your industry and seek out new opportunities. To help, here are six marketing trends that leaders should take into consideration as they plan their budgets for 2018:

1. The need for content marketing distribution has never been greater.

As brands and marketers increasingly rely on content marketing as a major part of their marketing strategies and produce more content of their own (as they should), it’s become harder to cut through the noise and grab your audience’s attention before your competitors do.

The solution to that problem isn’t to create content at an even faster pace. Instead, you’ve got to think about how you can distribute your content better than anyone else in your space. This goes beyond social shares, especially as Facebook’s organic reach is dropping significantly. Particularly in 2018, it’s crucial to put together a comprehensive content distribution strategy to get your message to the right people when they need it most.