10 Tips to Make Your Next Exhibition Booth a Success Excerpt:
Trade shows and exhibitions offer a massive range of benefits; they equally demand a considerable amount of focus, budget, and commitment.
An exhibition is a perfect opportunity to meet and communicate with people whom you may not otherwise meet and engage as your brand. Attendees of exhibitions are potential buyers looking to source new partners, solutions providers, or buy your product.
So don’t wait too long to get in touch with people. One or two days after the show is generally a useful guide and one that I have found to work very well.
Industry exhibitions are a significant investment, so the more prepared you are, the better.
Make your space and marketing strategy creative but cohesive and well-considered to carefully suit your brand.