Giving away promotional products at trade shows, company events, or simply in the mail can positively improve the perception of your company among current and potential customers. But once you decide to give away a promotional item, you then have to decide what kind of promotional product to give. And it turns out, there are a lot to choose from!
Every year, marketing trends change. We keep a close watch on the latest trends, and these are the three unique promotional products we believe will be a hit this year.
Promotional products with a cause.
While the traditional promotional products, like pens and paper calendars, are still popular, customers will be even more impressed if you give away an item that helps a cause they support. For example, if you give away a paper calendar, maybe it’s a calendar made from recycled paper. Or if you give away a tote bag, maybe it’s a bag made from biodegradable products. By incorporating a cause into your promotional item, you show potential customers that you share the same values. As a result, they will be more likely to purchase your products in the future.
Stay hydrated with these containers.
Water bottles with your catchy logo, sleek silver mugs with your professional brand, multi-purpose cups with your company colors — all of these liquid containers are sure to be a hit this year. More and more people are purchasing heavy duty thermoses to keep their coffee warm and durable water bottles to bring to yoga or out on a jog. By stamping your logo on a container and giving it away for free, you’re giving potential customers a useful promotional item that they (and anyone they come across!) will see every day.
In this modern world, anything tech-related that’s useful and aesthetically pleasing is sure to be a hit with potential customers. We depend on technology for everything from work to recreation, so if you can give away a product that increases the ease and effectiveness of their technical products, you’re sure to make a lasting impression. This could mean giving away something as pricey as wireless earbuds or speakers or simply a durable iPhone case stamped with your logo.
Want more marketing tips?
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