The question all businesses ask these days: is print marketing dead? With the rise of digital marketing, it’s easy to see why this question matters to so many businesses.
The truth is, print marketing is still alive and well.
In fact, print media is not only important for expanding your customer base — after all, you often reach a different set of customers through print media than digital media — it can also enhance your digital marketing strategy.
How? Without further ado, here are three ways to boost your online presence through print marketing:
Print marketing supports social media marketing campaigns.
In a social media marketing campaign, you strategically post photos, relevant articles, giveaways, and more on social media platforms like Facebook and Instagram. Each post is accompanied with relevant hashtags. Because social media is a powerful presence in almost every person’s life these days, a creative social media campaign can make all the difference in your business. Use your print marketing to support these social media campaigns. This could mean something as simple as printing your social media profile in your print marketing materials. Or it could something be more complex, like using a print marketing slogan as a social media hashtag.
Drive customers online via direct mail coupons.
Direct mail coupons are discounts or giveaways mailed directly to customers. They are a tangible way for customers to learn about your business. Use direct mail coupons to support your online presence by offering a physical coupon in the mail that’s only redeemable online. Customers who want to use the coupon must visit your website to claim the discount or giveaway. Once on your site, they’re likely to explore and see what else you offer.
Use the same images in print and online.
Neurologists tell us that the brain uses images to help process and store content. In other words, most of us are visual learners. This means strong visual content is more likely to stick in people’s memory and help them understand your brand than weak visual content. By consistently using the same images in print media and online media, you’re helping the brain recognize your logo and strengthening your brand awareness. Featuring the same image in different places is a subtle reminder to customers about who you are and why you matter to them.
Has the information on our blog helped you? We can do more! A Safeguard consultant can help you with marketing solutions, print product design, and more. Contact us for a consultation.