What could it mean for your business if your clients loved you? Creating loyal customers, Forever Customers, can mean the difference between a successful company and one that wastes time, energy, and money endlessly chasing new prospects. If you want to create Forever Customers, you need to focus on making sure that your customers are completely satisfied. You need to build strong, lasting relationships with customers that not only withstand competitive challenges but become powerful sources of referrals that help you grow year after year. Developing lasting relationships with customers is a positive benefit for the customer and for your business. Learn how you can build your own loyal base of Forever Customers.
Build Loyal Customers
Forever Customers are loyal customers. However, building that loyalty can be difficult without the right help. Today’s consumers have a plethora of choices at their fingertips. With so many choices and incentives to take their business elsewhere, it’s more important than ever to focus on building loyal, satisfied customers.
The lifetime value of a customer to your business depends on two things: how long they do business with you and how often they do business with you. Increases in either longevity or frequency, ideally both, make the customer more profitable for your business.
So how do you keep customers coming back to you for your products or services? Customer loyalty is the result of a company consistently meeting and exceeding customer expectations. Loyalty campaigns are a tried and true way to reinforce those long-term customer relationships. If you are planning a loyalty campaign there are three key success factors to focus on:
Relevance: Make sure that you are staying current with your products and services. Ensure that your offerings are up to date with customer expectations and demands.
Frequency: Effective loyalty campaigns are ongoing. These are not “one-and-done” efforts. Think of it this way, out of sight probably means out of mind. To stay top of mind, frequent, ongoing communication is essential.
Promotional Value: If you really want to show appreciation for your customers, provide them something they value.
Are you ready to increase repeat business and built a loyal customer base? Consider a full-color postcard campaign with help from Safeguard. You can use loyalty or rewards offers to grow those Forever Customer relationships. We can even show you how to turn your business milestones into marketing campaigns that build loyalty.
Acquire New Customers
Building repeat customers is essential to creating Forever Customers, but those repeat customers all initially started off as new customers. Depending on your business, there are reliable life-stage cycles that create opportunities for building a customer base. When customers move, they frequently look for a new bank, a new lawn care service, and a new dry cleaner.
Moving isn’t the only life-stage cycle that creates opportunities. New parents, a person moving into retirement, and even seasonal changes can create opportunities for building a customer base. The key for acquiring new customers is to focus on acquiring the right customers that stick around, and then help you acquire more.
The three most important success factors in effective new customer programs are:
Timing: Time the new customer program to coincide with a change or life-cycle moment.
Targeting: Identify the right audience, so you know who to target with your communications. Having customer personas will help with targeting and acquiring the right customers.
Understanding: Know your audience. Understand their unique needs or challenges. Craft a supportive message that offers your product or service as the best solution.
Are you looking to acquire new customers? Consider a full-color, tri-fold brochure that you can mail to your target market. Include an introductory offer and provide enough information, so that prospective customers know how your product or service will help ease their pain points. Our creative design team is experienced in all aspects of print design and production and can help with your customer acquisition campaign.
Grow Customer Value
The greatest lifetime customer value comes from Forever Customers. In order to create these loyal customers, you need to deliver the right message and offer, at the right time, to the right audience. This can be particularly difficult with certain products and services that customers don’t purchase on a regular basis, such as a car, a ceiling fan, or a new pair of glasses.
While things like glasses are a daily essential for many people, they aren’t a product the average person buys frequently. That makes it even more important to drive more value from existing customers.
The three most important success factors in campaigns focused on growing customer value are:
Awareness: It’s important for customers to continuously see your brand. This creates top-of-mind awareness and ensures your business is who they think of when it’s time to purchase.
Urgency: Provide new and different reasons for customers to come back. Offer add-on products or services for items they have already purchased.
Incentive: Offer a promotional incentive that the customer values.
Are you looking for opportunities to grow customer value? Consider a full-color letterhead and envelope campaign. Show customers that you recognize their value and offer them compelling reasons for them to come back to the store or your website. Our Forever Customer marketing materials will give you a professional look and make sure your brand is distinctive.
Forever Customers become powerful sources of referrals that help you grow year after year. We can help you create these loyal customers with tried and true marketing programs. Your personal Safeguard consultant is ready and waiting to help you. Contact us today to get started on building your Forever Customers.