When it comes to ecommerce, sales and marketing trends can change on a dime. To keep your business up-to-date, you need to be on the constant watch for changes. Luckily, we’ve put together this list of four of the most popular ecommerce trends happening over the past year.
Keep your company current by taking a look at these sales and marketing ecommerce trends.
We all know how popular social media is. But every year, it’s still becoming more and more popular. Facebook has remained a go-to social media site for many people, while other platforms, like Snapchat and Instagram, are growing in use.
How do you leverage this growth when it comes to sales and marketing? Make sure your social media posts are sharable. Encourage your customers to share everything from informational posts to product reviews. Giveaways are a great way to encourage shareability, for you can include as one of the terms for entering sharing the post. Remember: each time a user shares your content on social media, you increase the number of viewers and possible customers.
Videos are popular.
As Wi-Fi becomes faster and more prevalent, more and more individuals are interacting with videos on their phones, tablets, and computers. By posting video content, be it directly related to your business or indirectly related, you’re increasing the likelihood of customers clicking on your post and returning for more. One thing to remember, though: if the video is low quality, this may decrease the likelihood of positive customer engagement. So make sure the video is good, or don’t post it at all.
Users love what’s local.
While ecommerce companies can reach customers on the national and international levels, it turns out, customers love what’s local. That means when considering your sales and marketing strategies, it’s a good idea to consider targeting your audience based on where they live and enjoy interacting. This might mean allowing them to purchase goods and services from local businesses through your site, checking in where they’re using a product, or more. This is a fairly new trend, so it’s a good idea to get in on it before every other ecommerce company does.
Personal digital assistants haven’t always been popular. When they first appeared on phones a few years ago, they were more of a joke than anything. But these days, digital assistants have become more reliable. They’re better at recognizing voices, understanding words, and finding answers users need in a pinch. That’s why digital assistants like Siri, Cortana, Google, and Alexa are becoming more and more popular. Want to turn this trend into a boon for your ecommerce company? Use it to your advantage by providing more common phrases that digital assistants can find.