From testing various social marketing platforms to keeping your audience in mind, these social media marketing tips gen Zers should learn are gold.
It’s important to experiment with as many social networks as possible and think beyond just dollars when evaluating their value. “You might find that Twitter posts aren’t converting into immediate sales, but it’s a great source for driving new followers to your Instagram page, which does convert at a high rate,” Moreira notes.
2. Measure Everything With Scaling In Mind
Moreira suggests that all social media efforts should be designed and executed with scaling in mind. “Social media gives you the opportunity to connect with the world, and when you identify a winning strategy, it can easily be scaled as high as your budget will allow. This is why you read so many stories of startups quickly scaling to millions of dollars in revenue in a short period of time. Social media gives you that unlimited reach ability.”
As the youths’ behavior is changing on these platforms, advertisers need to integrate themselves into their lifestyle. Moreira says, “Consumers are becoming very savvy when it comes to social media, and they are becoming immune to ads and promotional posts that lack creativity. You have to offer something of value if you expect to capture even a second of someone’s time on social media.”
Read More: | 4 Social Media Marketing Tips Gen Zers Should Learn | Forbes | http://bit.ly/2wo096c