Businesses often feel like more than just a business to the staff, owners, and customers involved. They are the brick and mortar stores customers have frequented ever since they were kids. They are the fresh new start-ups the owners have been thinking about launching for years. They are the dream jobs for employees who want to be part of something personal and creative. Yet, at the end of the day, if a business can’t produce enough sales, nothing else matters.
How to Increase Your Business Sales
Sales are the most essential piece of any business and, without them, the business won’t survive.
The question then becomes: how do you increase the sales of your business?
The truth is, there is no one right way. That said…
There a number of tried and tested ways to increase business sales that tend to work more often than not.
Here are some ways to increase your sales:
Solve the customer’s problem, no matter what.
If a customer’s coming to your store, be it your online website or your brick and mortar location, they come with a problem you can solve. This problem may simply be a need to pass the time. It might also be more specific: maybe they’re looking for a specific product for a specific reason. The best thing you can do for your customers? Solve their problems! Even if this means sending them to another store if you don’t have what they want. If you solve their problem they’ll remember you as a business with excellent customer service that honored their time. And these customers are likely to come back and make additional purchases, as well as share their positive experiences with others.
Develop personal relationships with your customers.
Before the Internet, before the advent of big box chains, and before the ubiquity of online sales, there was the personal relationship between the retailer and the customer. Developing personal relationships with your customers is still an excellent method for driving sales. If you’re a brick and mortar store, this is especially true, since you have an opportunity to meet with your clientele face to face on a regular basis. Get to know them. Find out their interests. Figure out what they want. Be their friend. This personal relationship means something to them, and will convince them to keep returning to your store not just the next day, but the next year and all the years to come.
Numbers help, but don’t obsess over them.
These days, there are a number of ways to measure your success quantitatively online. You can measure the number of clicks on a newsletter or Facebook post, the number of a specific product purchased online or in a store, and the number of likes on your latest Instagram photo. Study these numbers; use them to determine what marketing works, what products are selling, and what the customer wants. That said, don’t let these numbers rule your decisions. They are tools for helping you make decisions, but they can also inhibit creativity. If you have a new idea that hasn’t been tested numerically, don’t be afraid to try it!
Use the Internet as a resource.
While the personal touch remains an excellent form of driving sales, the Internet is a resource that shouldn’t be ignored. Through online sales, you can reach a wider array of customers than ever before. Plus, the Internet offers fresh new ways to market to a larger customer base. It’s also cheaper to sell products and services online, meaning you make more money for every sale. Take a look at the goals for your business and decide how to best use the Internet as a tool for your success.
Has the information on our blog helped you? We can do more! A Safeguard consultant can help you with marketing solutions, print product design, and more. Contact us for a consultation.