Given how quickly digital marketing trends change, it’s no surprise that a lot of the old tricks — social media outreach, search engine marketing, website pop-ups — are commonplace. New trends, like data-driven marketing and advanced marketing automation, are the next frontier. Consider integrating some of these newer marketing techniques into your business. And if you’re looking to take your business to the next level, give us a call. Safeguard consultants specialize in the latest marketing techniques.
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The gloves have come off and marketers now are playing for keeps.
Right now, it’s the best of times and the worst of times for business marketing.
On one hand, there are unprecedented opportunities for reaching potential customers with precisely segmented messages, quantifying the impact of marketing campaigns, and understanding customers through a vast stream of data. On the other hand, every business is in the same game, consumers are savvier and wearier of marketing tactics, and tools such as automation and analytics challenge businesses to keep up with the competition as much as they offer a competitive advantage.
Businesses must have advanced, nuanced marketing efforts or the game is lost to others who do use these tactics.
Marketing strategies such as social media outreach, search engine marketing, and web site pop-ups are yesterday’s trends. Every business does those now. Here’s the next frontier:
1. Advanced marketing automation
Cutting through the clutter and closing the sale requires increasingly sophisticated marketing campaigns that develop through several touchpoints and build engagement over time.Roughly two thirds of best-in-class companies use marketing automation for managing this customer journey, according to Aberdeen research.