Some New Marketing Trends for 2018

The new year is almost here, which means it’s once again time to predict the marketing trends coming down the pipeline! At Safeguard, we pride ourselves in knowing the most popular trends, both now and forthcoming. We’ve scoured our sources to put together this list of the five most popular marketing trends coming in 2018. Here goes!

Foil Stamping.

Our prediction: 2018 will be a year for eye-catching colors and popping prints. And what’s more eye-catching than foil? Foil stamping is a printing technique that involves wrapping paper in thin foil. Use it on a poster, postcard, tri-fold brochure, business card, and more — the uses are endless! Foil stamping is cost-effective, which is why we think more and more companies will use this media to stand out from the crowd.

Personalized Prints.

With the rise of digital marketing, print marketing companies are stepping up their game. We know that print marketing still garners more attention and sales than digital marketing, but we need to convince our clients. One way: personalized prints. These prints build real connections with customers by personalizing print media based on the customer’s likes and interests. When a customer receives a personalized print, they’re likely to hang on to it, even display it, if it’s any good.

Storytelling marketing.

Storytelling marketing has steadily been on the rise for the past few years. People love stories, they connect with stories, they resonate when a story can be read back into their own lives. This makes storytelling a powerful form of marketing. The marketing industry as a whole has begun to realize just how powerful stories are, and we’ve been slowly incorporating narratives into our brands and products. This is sure to be a highly successful form of marketing. You can bet you’ll see more of this in 2018.

Print + Digital = Something New!

Print marketing is still the most effective form marketing out there. That said, most print marketing should drive customers online to the company’s website — where the customer will make a purchase. By combining print marketing with digital marketing, you’re doing just that! This could be as simple as printing your social media handles on a postcard. Or, it could be something more complex, like printing QR codes that lead to online videos, giveaways, and more.

Vibrant! Colorful! Texturized!

Overall, we expect 2018 to be a vibrant year. More print products will be texturized (including foil stamping!) to help them stand out. More digital marketing ads will be colorful and vibrant to catch the eyes of customers. Expect this year to be more exciting and creative than ever!

Want professional marketing help?

Look no further! At Safeguard, we specialize in developing innovative marketing solutions that target customers and increase brand awareness. A Safeguard consultant can help you with marketing, print product design, and more. Contact us for a consultation!