Online Marketing doesn’t have to be difficult. With a basic knowledge of how social media and online search engines work, as well as staying away from these common mistakes, you’re marketing is sure to shine.
Diving into content creation and digital marketing as a young business can be a daunting prospect, but luckily there’s plenty of social media and marketing experts around to share tips on what not to do when promoting your business online.
Writing for Entrepreneur, social media strategist and blogger Lesya Liu revealed her first foray into blogging and content creation lead to a “ton” of rookie marketing mistakes, including accidentally posting a cat article to her company’s social media page.
While the article actually received a high level of engagement, Liu says there are plenty of other common marketing mistakes being made online, any one of which could have a “much more significant negative effect on your digital presence than an accidental cat post”.
Here are her eight tips to avoid making a digital marketing mistake.
1. Don’t think if you blog it, they will come
“Don’t rely on someone accidentally stumbling upon your blog; even the best content needs promotion,” Liu says.
“Assuming your content is top notch, you still need to be active on social media sites to push this content where people will see it.”
2. Keep old posts updated
A common misconception when curating blog posts is to keep making new ones when you have a fresh take on an idea you already covered, but Liu says this mindset can leave you struggling when trying to attract traffic to your website.
“Updating an old article is a very effective blogging technique. If you’re trying to build thought leadership, you have to ensure that every page on your website is true and accurate,” she says.
“Opinions, trends and data change over time. Links get broken. However, instead of writing out a whole new thing, just update an older post,” she says.
Liu also notes that Google also indexes updated pages better due to increased “relevancy”.
Read More: | Eight tips to help you avoid making online marketing mistakes | SmartCompany | http://bit.ly/2vV8pfN