Have you heard of Chatbot Marketing? It’s the latest in the changing technological platforms for conversing with consumers. You may want to incorporate Chatbot Marketing in your 2018 plan.
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Emerging technology is constantly changing how businesses market their products and services, which means that companies must remain adaptable to stay competitive.
Chatbots — computer-generated programs that use artificial intelligence (AI) to initiate and carry on conversations with consumers — have emerged to help online consumers select the most appropriate products and services to meet their needs, to answer frequently asked questions and to provide customer support after a sale.
In some instances, chatbots have been refined to such an extent that it’s nearly impossible for consumers to tell whether they are communicating with a live representative or a customer-service robot.
There’s been a lot of debate about the effectiveness and appeal of chatbots, but if this technology is properly implemented, it can pay off in spades as a marketing strategy.
Read more | Everything You Need To Know About Chatbot Marketing | Forbes | http://bit.ly/2BB1RSV